A Changing Landscape – What AMEC’s Global Business Insights Survey tells us
Find out the results of the AMEC Global Business Insights study first in this special session! In the workshop, international AMEC company members will highlight some of the key points of this year’s study and discuss with the audience:
Where is growth coming from?
Where are the new measurement trends?
What do AMEC members feel about new competition from technology companies?
The new trend towards building a global capability.
What the results seem to suggest for my country/region?
Panel: Marcus Gault, Managing Director of Media, Agency & Rights Holders, Kantar Media UK Philip Lynch, Managing Director, Newton Insight Francois van Dyk, Head of Operations, Ornico
Panel Debate: Evaluation: why it matters to every communications professional
Leading industry figures talk about their hopes for the future. Panel: Alex Aiken, Executive Director, Government Communications, HM UK Government John Croll, CEO, Isentia Paloma Escudero, Global Director of Communications, UNICEF Abe Smith, President, EMIA (Europe, Middle East, India, Africa), Cision
Question & Answer session
Moderator: Danny Rogers, Editor-in-Chief, PR Week
To be joined for discussion and Q&A by Richard Bagnall, Chairman, AMEC
13.00 – 14.00
Lunch & business networking
How the Barcelona Principles Help Make the Lives of Children Better
Paloma Escudero, Global Director of Communications, UNICEF