Head of Marketing Mix Models, Southern Europe, Google
Baptiste Tougeron is responsible of the Marketing Mix Model & Sales Lift program for Southern Europe since May 2017. His main objective is to prove effectiveness of Google media measuring their impact on client’s business through different methodologies. His second challenge is to support and promote innovation within the measurement industry thanks to collaborative projects with clients, 3d party vendors and Media agencies.
Previously, Baptiste was the Global Director of Analytics at Havas Media, Analytics Director at Mediabrands France, and also worked at Nielsen and Unilever in Latin America (Colombia) on performance & measurement topics.
Baptiste has an International Bachelor Degree in Management and Strategy, and is certified from MIT( Massachusetts Institute of Technology) on Big Data and Analytics. He is also a teacher at Sciences Po for the International Master in Communication, Media and Creative Industry.