Hotwire is a global firm of communicators that help brands better connect and engage with their target customers. He leads worldwide sales and marketing for Hotwire and advises a number of the agency’s top clients on communication strategy, insights, evaluation, international account management and multi-region growth plans. He serves on the international board of AMEC and is a member of the European Chapter Leadership Team. A regular commentator and speaker on measurement, evaluation and insights, Andy also serves as the Vice-Chair of the PRCA Evaluation Committee in the UK.  He can be found on Twitter at https://twitter.com/Westofcenter and on LinkedIn at https://www.linkedin.com/in/andyjhwest/. More information on Hotwire can be found at www.hotwireglobal.com