Media Track is based in Singapore and with offices throughout South East Asia, the organisation delivers digitization of newspapers as well as coding of articles, translations and transcriptions of Radio and TV. Media Track was founded in 2009 and currently employs 100+ staff.  Simultaneously, Steffen Egelund is also founding partner of media monitoring firm NewsWatch Aps in Denmark, which was later successfully divested to Retriever AB.

Steffen’s background is predominantly within communications, PR and PA having previously worked for a PR/PA firm as well as head of campaigns for a political party in the Danish Parliament. Steffen is married and lives with his wife and two sons in Singapore.