Madelon Engels

Head of strategic communication and transformational leadership, Achmea International

Ahmea International is the largest health insurer in Europe and the 5th largest insurance group in Europe overall, with operating companies and leading brands in the Netherlands, Greece, Turkey, Slovakia, Canada, and Australia. Previously, Madelon worked as a consultant in communication, marketing, and corporate social responsibility. In 2017 Achmea International committed to a research project to understand ‘the value of listening’ for their operating companies and to implement an ‘architecture of listening’ as part of its customer-centric focus and track its results using rigorous evaluation.

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