Allyson’s responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts.

Since joining Weber Shandwick in 2011, Allyson has led analytics and program evaluation projects for clients across a variety of sectors. She has also developed award-winning communications research and evaluation programs and is a frequent speaker at PR industry conferences.

Allyson is the former co-Chair for the North American chapter of AMEC and a member of the IPR Measurement Commission. In 2015, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame.

Allyson received her undergraduate degree in Psychology and Hispanic Studies from Connecticut College and her M.B.A. from CUNY Baruch Zicklin School of Business.