A Changing Landscape – What AMEC’s Global Business Insights Survey tells us
Find out the results of the AMEC Global Business Insights study first in this special session! In the workshop, international AMEC company members will highlight some of the key points of this year’s study and discuss with the audience:
Where is growth coming from?
Where are the new measurement trends?
What do AMEC members feel about new competition from technology companies?
The new trend towards building a global capability.
What the results seem to suggest for my country/region?
Panel: Marcus Gault, Managing Director of Media, Agency & Rights Holders, Kantar Media UK Philip Lynch, Managing Director, Newton Insight Francois van Dyk, Head of Operations, Ornico
Barry Leggetter, CEO, AMEC and Summit Director Richard Bagnall, AMEC Chair Sergi Guillot, CEO, Acceso Group
Alex Aiken, Executive Director, Government Communications, HM UK Government
The Challenge of Measuring Traditional Media:
Applying a Data Informed and Insights Driven Strategy
Dr Jennifer Bruce, Global Leader of Communications Measurement, Adobe Systems
Building a Comms Function Amidst Relentless Change Risks, Rewards and the Evolving Role of Measurement
Joe Cohen, Chief Communications Officer, AXIS Capital
10.45 – 11.15
Networking refreshment break
Carmen Romero, Deputy Assistant Secretary General for Public Diplomacy, NATO
State of the Industry – Through the Measurement Lens!
We ask AMEC’s original Barcelona Principles partners what they feel has happened since AMEC held the first Global Summit in Berlin 10 years ago – and what could or should happen in the next 10 years!
Presentation of research findings David Rockland, Ph.D.,Chairman, Ketchum Global Research & Analytics and former Chairman, AMEC.
Panel Debate: Evaluation: why it matters to every communications professional
Leading industry figures talk about their hopes for the future. Panel: Alex Aiken, Executive Director, Government Communications, HM UK Government John Croll, CEO, Isentia Paloma Escudero, Global Director of Communications, UNICEF Abe Smith, President, EMIA (Europe, Middle East, India, Africa), Cision
Question & Answer session
Moderator: Danny Rogers, Editor-in-Chief, PR Week
To be joined for discussion and Q&A by Richard Bagnall, Chairman, AMEC
13.00 – 14.00
Lunch & business networking
How the Barcelona Principles Help Make the Lives of Children Better
Paloma Escudero, Global Director of Communications, UNICEF
Aligning Insights for Impact?
Jamin Spitzer, Senior Director, Comms Insights, Microsoft
Impacting Business through the strategic role of metrics
Teresa Mañueco Pfeiffer, Director of Communications, CSR & Institutional Relations, CEPSA
15.15 – 15.45
Networking refreshment break
Towards a world of reliable rotation
Sofia Noord, Group Marketing Manager, Market Analysis and Insights, SKF Group
The Perfect Mix: Applying the Integrated Evaluation Framework for Campari Group
Chiara Latella, Global Brand PR Manager, Italian Icons & Gin, Campari Group Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies
ROO – one small step for measurement, one giant leap for PR!
Sujit Patil, Vice President and Head of Corporate Brand and Communications, Godrej Industries
Weighing in on measurement
Jenny Caven, Head of External Affairs, Slimming World
Day 1 Ends
18.30 – 20.00
Welcome Drinks Beach Party
Bestial Restaurant & Bar, Carrer de Ramon Trias Fargas, 2-4
We invite all delegates to join us on the restaurant terrace overlooking the beach for drinks, nibbles and networking in the sunshine.
A 5 minute walk from the Summit Hotel. There will be Summit event staff to show you the way from the hotel.
Delegates are then free to make their own dinner arrangements.