SCENE SETTER WORKSHOP

A Changing Landscape – What AMEC’s Global Business Insights Survey tells us

Find out the results of the AMEC Global Business Insights study first in this special session! In the workshop, international AMEC company members will highlight some of the key points of this year’s study and discuss with the audience:

• Where is growth coming from?
• Where are the new measurement trends?
• What do AMEC members feel about new competition from technology companies?
• The new trend towards building a global capability.
• What the results seem to suggest for my country/region?

Panel:
Marcus Gault, Managing Director of Media, Agency & Rights Holders, Kantar Media UK
Philip Lynch, Managing Director, Newton Insight
Francois van Dyk, Head of Operations, Ornico

Moderator:
Khali Sakkas, Chief Executive, Insights, Isentia.

Welcome and Introductions

Barry Leggetter, CEO, AMEC and Summit Director
Richard Bagnall, AMEC Chair
Sergi Guillot, CEO, Acceso Group

KEYNOTE SESSION

State of the Industry – Through the Measurement Lens!

We ask AMEC’s original Barcelona Principles partners what they feel has happened since AMEC held the first Global Summit in Berlin 10 years ago – and what could or should happen in the next 10 years!

Presentation of research findings
David Rockland, Ph.D.,Chairman, Ketchum Global Research & Analytics and former Chairman, AMEC.

Panel Debate: Evaluation: why it matters to every communications professional

Leading industry figures talk about their hopes for the future.
Panel:
Alex Aiken, Executive Director, Government Communications, HM UK Government
John Croll, CEO, Isentia
Paloma Escudero, Global Director of Communications, UNICEF
Abe Smith, ‎President, EMIA (Europe, Middle East, India, Africa), ‎Cision

Question & Answer session
Moderator: Danny Rogers, Editor-in-Chief, PR Week

To be joined for discussion and Q&A by Richard Bagnall, Chairman, AMEC