Johna Burke

CMO, BurrellesLuce

A PR practitioner for over 20 years, I use my expertise in media relations, public relations, measurement, and analysis to act as an advocate for PR professionals and the PR profession. I joined the BurrellesLuce team in 2000, after 12 years as a BurrellesLuce client when I was Director of Public Relations and Investor Relations at U-Haul.

Now as Executive Vice President of Marketing and Sales at BurrellesLuce, my PR approach is “Truth first, details second.” I’m a member of PRSA, AMEC Social Media Work Group, Measurement Conclave, and IABC, where I was also the Southern Region Chair in 2009.

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