Allison Spray

Director of Data and Insights, Hill+Knowlton Strategies

Allison is responsible for the ‘H+K Way’ for measurement, reporting and insight development.

This includes development and support and of new tools and services, such as H+K’s proprietary influencer identification and tracking tool Sherlock+ and Made To Measure, an iterative evaluation and reporting solution.

Allison joined H+K from FleishmanHillard London, where she was Director of Insights & Planning and Research & Analytics Lead, EMEA. She brings nearly a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programmes for Fortune 500 brands. Her previous clients include Salesforce, Thomson Reuters, Bayer, Philips, PwC and Fitbit.

She is a well-respected industry figure and has spoken on data and insights at numerous conferences, including PR Week’s PR360, the ICCO Global Summit, Social Media Week and PRCA’s Ignite series.

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